The Fire Store Joins TJ Bell

MOORESVILLE, N.C. (September 26, 2012), the leading online source for firefighting professionals, is proud to announce they will be the primary sponsor of T.J. Bell's No. 40 Chevrolet Camaro fielded by The Motorsports Group in Saturday's 5-Hour ENERGY 200 at Dover International Speedway. has joined forces with Hero Energy Shot to draw attention to the Memorial Weekend where the National Fallen Firefighters Foundation will honor 81 Fallen Firefighters at the National Memorial on Sunday, October 6.


The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America's fallen firefighters. Since 1992 the nonprofit Foundation has developed and expanded programs to honor our fallen fire heroes and assist their families and coworkers. To learn more about the National Fallen Firefighters Foundation and how to become involved with the organization, log onto  

"I'm really excited to have as my sponsor," Bell said. "I have always supported our men and women in uniform and I couldn't be more proud to have the National Fallen Firefighters Foundation, and Hero Energy Shot all together on my car. Starting October 1st Hero Energy Shot will be donating ten cents from every bottle sold via for 12 months with the goal of selling 1,000,000 bottles in order to raise $100,000 for NFFF. It makes me really proud to put their colors on as we battle the Monster Mile in Dover this weekend honoring all 81 of our fallen firefighters on the car." is proud of their motto Equipping Heroes™. James A. Witmer, Chairman of Witmer Public Safety Group, Inc. commented “For more than a decade has answered the call to support the fundraising efforts of the National Fallen Firefighters Foundation. We have continued to deepen our relationship and support as the company itself continues to grow. This unique partnership with Hero Energy Shot and our sponsorship of T.J. Bell's No. 40 Chevrolet Camaro reflects a new level in our efforts on behalf of the National Fallen Firefighters Foundation.”

"This week we wish to draw attention to the National Fallen Firefighters Foundation, and Hero Energy Shot to tell America about our fundraising goal and that they can make a difference," says Dan Leon CEO of Hero Associates, LLC.  “We are hoping that people take a moment to visit to learn about their products and purchase Hero Energy Shot. This is truly a special relationship that just makes sense and we are proud to be working with Witmer Public Safety Group, Inc. As a kickoff special we are giving 15% off all Hero Energy Shot orders at using the limited time only discount code NFFF. There are over 30,000 fire stations in the United States and if only 2,500 buy one case a month for their station we will reach out goal and make a $100,000 donation to NFFF.  We support heroes one shot at a time and are proud to do so."

"Dover's an awesome track," Bell said. "I've really enjoyed racing there in the past. It's very fast and extremely demanding. It doesn't take long to realize why they call it the 'Monster Mile'. I've had a blast competing in the Truck, Nationwide and Cup Series. I've had some good runs there and I'm looking forward to returning for this year’s race at Dover with The Motorsports Group (TMG).  TMG has amazing capabilities and a tremendous future with the appropriate funding.  We have a special call to duty this weekend and I'm going to do my best to represent these heroes well". 

About and Witmer Public Safety Group, Inc., a division of Witmer Public Safety Group, Inc., offers product lines from more than 400 manufacturers. Witmer Public Safety Group's motto is Equipping Heroes™ and this continues as they extend their commitment to provide the industry's best equipment and supplies to the professional men and women who serve to ensure the public's safety. For additional information, please call (800) 852-6088 or visit


About Hero Energy Shot and Hero Associates, LLC

Hero Energy Shot honors the 32 million Americans that put on a uniform every day, putting their lives in harm’s way to help keep us safe.  Members of our military, police, EMT's and firefighters are our heroes. A portion of proceeds from every purchase is given back to nonprofit organizations that support these heroes.  Hero Energy Shot is now available in over 7,000 locations with plans on being in over 15,000 by the end of the year.  They have over 32 consecutive monthly donations supporting heroes and have been the frontline of defense for these heroes since 2009.  Find out more information online at and be sure to follow them on Facebook and Twitter.